Located in the north-west of Thailand in Mae Hong Song province, Pai is one of the
most popular tourist destinations north of Chiang Mai. Once an unremarkable market
village, with the exception of its Shan influence, tourism is now the mainstay of this
destination popular with backpackers, hikers, nature enthusiasts, and local tourists.
The strikingly beautiful mountainous terrain is the main attraction for most visitors, as
are the colourful ethnic hill-tribe peoples who reside in close proximity to the village.